Our Team
People are the key to our differential Value Proposition. We are a team with extensive experience but with a great capacity for innovation. This is the best combination to offer our clients the solutions they need. Experience and vision merge with our ability to provide differential proposals.
Pablo Fernández
Founder and Managing Partner
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Pablo Fernández, founding partner of ViewPoint
Communication, has developed his professional life in different areas of Communication, from Journalism to Corporate Communication and Strategic Consulting.
After several years as a journalist at La Vanguardia, she headed BBVA’s Corporate Communications, and later collaborated as Senior Consultant with Brunswick Group in London. His experience is a differential value to understand the client and provide customized solutions.
Nazaret Rodríguez
Director
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Nazaret has been part of the ViewPoint
Communication team since 2015 and is currently in charge of the management of the agency, being responsible for the coordination of the company’s main accounts.
He has extensive experience in strategic planning of corporate and financial communication; content management both from the point of view of communication and digital marketing; and
crisis and reputation management.
Teresa Lázaro
Account Director
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Teresa specializes in macroeconomics, fiscal information and economic policy. She has more than twelve years of experience in governmental press conferences, economic organizations and parliamentary journalism, working at Europa Press for ten years and three years at Vozpópuli.
She is an expert in economic and financial information, as well as in content generation in traditional and digital formats.
Patricia García
Communication Consultant
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Patricia has accumulated more than seven years of experience in communication, specializing throughout that time in Digital Communication strategies, Social Media and New Narrative.
Her mission is to seek and develop new ways of communicating, with languages that adapt corporate communication. She has a degree in Journalism from the Complutense University of Madrid (UCM) and a Master’s Degree in Digital Communication (UCM) and another in Data and New Narratives (OUC).
Rodrigo Guerra
Communication Consultant
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Rodrigo has studied Journalism and International Relations and is specializing in corporate communications.
He brings a fresh and creative perspective to the team backed by the experience in the communications field that he has gained in recent years.
Carlos Sánchez
Senior Consultant
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Carlos has more than 10 years of experience in reputation management, media relations and public relations. He is currently a Partner at the International Institute of Corporate Diplomacy (IICD).
In addition, he has developed his career managing consulting projects for companies, professional associations and NGOs both in Spain and Brussels.
Núria González
Designer & Communication and Branding Consultant
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Creative, committed and with a great visual sensibility. Nuria has a degree in design and specialized in brand communication.
His experience in design, branding and communication brings added value to all those projects that need to enhance the presence of your brand, as well as to give life to campaigns or corporate materials.
María Cortina
Senior Advisor
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María Cortina is a professional with more than 35 years of experience in Communications, Institutional Relations and Sustainability.
During his career, he has stood out for his ability to define and manage teams, strategies and budgets, reporting directly to CEOs and Boards of Directors.
Ulla Karppinen
Senior Advisor
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Ulla is a global marketing and corporate communications professional with more than 30 years of experience in banking, telecommunications and business management training.
He has worked in leading multinationals such as Mannesmann, Nokia, IE Business School and BBVA.
Franc Carreras
Senior Advisor
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Professor of Digital Marketing at ESADE and chosen by the newspaper Expansión as one of the top 50 experts on digital transformation in Spain.
He is an academic collaborator at ESADE, co-founder of MamisDigitales.org, digital consultant at Ebiquity, Epson, Caixa d’Enginyers and Bodegas Torres and mentor at Google Launchpad and Wayra (Telefónica).
Blanca García
Administration and Business Development Director
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Blanca García has accumulated almost 20 years of professional career and managerial responsibilities in the management of online service companies, Travel Agencies and Customer Service.
With a comprehensive vision of the business and experience in the online world, he has the ability to lead teams, results-oriented management and ease of relationship with customers and suppliers.
