{"id":26051,"date":"2025-01-16T13:50:54","date_gmt":"2025-01-16T12:50:54","guid":{"rendered":"https:\/\/www.viewpoint.es\/business-cases\/business-case-cabify\/"},"modified":"2025-01-28T09:47:48","modified_gmt":"2025-01-28T08:47:48","slug":"cabify","status":"publish","type":"page","link":"https:\/\/www.viewpoint.es\/en\/business-cases\/cabify\/","title":{"rendered":"Business case Cabify"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26051\" class=\"elementor elementor-26051 elementor-22176\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e973953 e-flex e-con-boxed e-con e-parent\" data-id=\"e973953\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677d810 elementor-widget elementor-widget-spacer\" data-id=\"677d810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738917f elementor-widget elementor-widget-heading\" data-id=\"738917f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business case Cabify<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a235d elementor-widget elementor-widget-spacer\" data-id=\"f9a235d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1138eb elementor-widget elementor-widget-heading\" data-id=\"d1138eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication and Reputation <span style=\"color: inherit;font-family: inherit;font-size: 2rem\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306ebbd elementor-widget elementor-widget-heading\" data-id=\"306ebbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><font color=\"#f2b138\">Transforming communication to lead mobility<\/font><span style=\"font-family: inherit;font-size: 2rem\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37af1e3 elementor-widget elementor-widget-spacer\" data-id=\"37af1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c8ba8c e-flex e-con-boxed e-con e-parent\" data-id=\"0c8ba8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acc402b e-con-full e-flex e-con e-child\" data-id=\"acc402b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9e149 elementor-widget elementor-widget-image\" data-id=\"ef9e149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Sin-titulo-1200-x-700-px-3-1024x597.png\" class=\"attachment-large size-large wp-image-24584\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Sin-titulo-1200-x-700-px-3-1024x597.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Sin-titulo-1200-x-700-px-3-300x175.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Sin-titulo-1200-x-700-px-3-768x448.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Sin-titulo-1200-x-700-px-3.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-912d3fa e-con-full e-flex e-con e-child\" data-id=\"912d3fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf144e elementor-widget elementor-widget-text-editor\" data-id=\"0cf144e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cabify is a case study: a Spanish company that competes with large mobility multinationals such as Uber.<\/span><\/p><p><span style=\"font-weight: 400;\">Juan de Antonio set up the company in a small flat in Madrid&#8217;s Tetu\u00e1n neighbourhood. Its growth strategy in Spain and Latin America has made it <strong>one of the first Spanish unicorns \u2014 companies valued at over USD 1 billion.<\/strong> <\/span><\/p><p><span style=\"font-weight: 400;\">In 2018, it <strong>faced reputational and management risks<\/strong> due to what became known as the <\/span><span style=\"font-weight: 400;\"><i>\u201c<\/i>taxi war<i>.\u201d<\/i><\/span> <span style=\"font-weight: 400;\">With the backing of ViewPoint Communication, it overcame these risks by overhauling its communication strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-761fc81 e-flex e-con-boxed e-con e-parent\" data-id=\"761fc81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-548e167 e-con-full e-flex e-con e-child\" data-id=\"548e167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-891aa35 elementor-widget elementor-widget-spacer\" data-id=\"891aa35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c02774 e-full_width e-n-menu-layout-horizontal e-n-menu-tablet elementor-widget elementor-widget-n-menu\" data-id=\"7c02774\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_items&quot;:[{&quot;item_title&quot;:&quot;The Challenge&quot;,&quot;_id&quot;:&quot;4ef831c&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#retocabify&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;index&quot;:0,&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;_id&quot;:&quot;b7919ac&quot;,&quot;item_title&quot;:&quot;The Strategy&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#estrategiacabify&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;index&quot;:1,&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Our Contribution&quot;,&quot;_id&quot;:&quot;cc20440&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#aportacioncabify&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;index&quot;:2,&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;The Results&quot;,&quot;_id&quot;:&quot;a1f9e24&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#resultadoscabify&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;index&quot;:3,&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;}],&quot;item_position_horizontal&quot;:&quot;center&quot;,&quot;content_width&quot;:&quot;full_width&quot;,&quot;item_layout&quot;:&quot;horizontal&quot;,&quot;open_on&quot;:&quot;hover&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;,&quot;breakpoint_selector&quot;:&quot;tablet&quot;,&quot;menu_item_title_distance_from_content&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"e-n-menu\" data-widget-number=\"130\" aria-label=\"Men\u00fa Soluciones\">\n\t\t\t\t\t<button class=\"e-n-menu-toggle\" id=\"menu-toggle-130\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"menubar-130\" aria-label=\"Menu Toggle\">\n\t\t\t<span class=\"e-n-menu-toggle-icon e-open\">\n\t\t\t\t<i class=\"fas fa-chevron-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t<span class=\"e-n-menu-toggle-icon e-close\">\n\t\t\t\t<i class=\"eicon-close\"><\/i>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<div class=\"e-n-menu-wrapper\" id=\"menubar-130\" aria-labelledby=\"menu-toggle-130\">\n\t\t\t\t<ul class=\"e-n-menu-heading\">\n\t\t\t\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1301\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#retocabify\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tThe Challenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1302\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#estrategiacabify\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tThe Strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1303\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#aportacioncabify\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tOur Contribution\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1304\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#resultadoscabify\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tThe Results\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb2368 elementor-widget elementor-widget-spacer\" data-id=\"5eb2368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6b63b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6b63b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3278099\" data-id=\"3278099\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e25e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"29e25e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"retocabify\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1305833 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1305833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>THE CHALLENGE:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a033350 elementor-widget elementor-widget-text-editor\" data-id=\"a033350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In August 2018, we began working closely with Cabify, advising the company on how to <strong>transform its corporate communication.<\/strong><br \/> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our work with Cabify has been a<strong> mix of strategic advice and implementation<\/strong>. We took on the challenge of <strong>defining a new communication strategy and coordinating the company&#8217;s corporate communication<\/strong>, working with the company&#8217;s senior management and internal PR teams. <\/span><\/p>\n<p>The main handicap at the outset was that Cabify, like many other startups, <strong>had worked with a communication strategy that was heavily user-focused and based on marketing the service.<\/strong> Until then, it had not needed to revise and disseminate its strategic positioning to different stakeholders from a more political approach: to the financial community, the media and society in general. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b0319 elementor-widget elementor-widget-spacer\" data-id=\"e1b0319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0f24a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0f24a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bcd9ab\" data-id=\"8bcd9ab\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a430bc6 elementor-widget elementor-widget-menu-anchor\" data-id=\"a430bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"estrategiacabify\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9260fb5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9260fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>THE STRATEGY:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5c6f2 elementor-widget elementor-widget-text-editor\" data-id=\"8d5c6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">Our collaboration with Cabify focused on two pressing tasks<\/span> <b>&#8211; renewing the corporate discourse and managing constant crisis situations \u2013<\/b> <span style=\"font-weight: 400;\">along with a fundamental task: elevating and professionalising the corporate communication function as a key business area.<\/span> <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">This strategy involved full dedication from ViewPoint&#8217;s Managing Partner, with the backing of part of the agency team, and close collaboration with the company&#8217;s own teams.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bce9f elementor-widget elementor-widget-spacer\" data-id=\"66bce9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-079217d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"079217d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54aa177\" data-id=\"54aa177\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2b5cf elementor-widget elementor-widget-menu-anchor\" data-id=\"4a2b5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"aportacioncabify\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c316572 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c316572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>OUR CONTRIBUTION:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747d7cf elementor-widget elementor-widget-text-editor\" data-id=\"747d7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">The tasks carried out over this time include: <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #000000;\">Strategic advice <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #000000;\" data-contrast=\"auto\">Coordination of corporate communication<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #000000;\">Storytelling <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #000000;\">Ongoing crisis management <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #000000;\">Relations with national and international media: organisation of press conferences, on- and off-the-record meetings, TV and radio interviews, international media, etc. <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span style=\"color: #000000;\">Presentation of financial results <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span style=\"color: #000000;\" data-contrast=\"auto\">Preparation of communication materials, from presentations and press releases to opinion forums<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #000000;\">Training of spokespersons <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9612 elementor-widget elementor-widget-spacer\" data-id=\"99d9612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae69ff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae69ff2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d36dd8\" data-id=\"1d36dd8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da32719 elementor-widget elementor-widget-menu-anchor\" data-id=\"da32719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"resultadoscabify\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d92ede5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d92ede5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>THE RESULTS:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6801acd elementor-widget elementor-widget-text-editor\" data-id=\"6801acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Since the start of our collaboration with the company, there has been a before-and-after. As from then, Cabify, its founder and CEO, <b>Juan de Antonio<\/b>, and the rest of the team have had a much more<b> strategic media presence<\/b>, better control of the <b>public agenda<\/b>, and a <b>new corporate narrative<\/b>, which we have also actively participated in constructing.  <\/span><\/p>\n<p><span style=\"color: #000000;\">Differentiation was key, and as a result of this work, Cabify changed its <b>corporate profile, differentiating and reinforcing<\/b> itself as a Spanish company with a clear roadmap, different from the giants in the sector, with two key attributes: transparency and social responsibility. <\/span><\/p>\n<p><span style=\"color: #000000;\">Our collaboration with Cabify is the best example of how to build a relationship of trust and become a partner of our clients, integrating our work within the dynamics of the company itself and, in this way, adding value. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7ff9d elementor-widget elementor-widget-spacer\" data-id=\"5e7ff9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c36fc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c36fc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddbeb30\" data-id=\"ddbeb30\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82445c4 elementor-widget elementor-widget-text-editor\" data-id=\"82445c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>INTERVIEWS AND OPINION FORUMS<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c8dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c8dc3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ef76c\" data-id=\"c7ef76c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df3afd elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"7df3afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositivas\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ft.com\/content\/c47f8604-b825-11e8-b3ef-799c8613f4a1\" target=\"_blank\" rel=\"noopener\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista juan de antonio en el Financial Times\" style=\"background-image: url(&#039;https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-15.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Entrevista Juan de Antonio Antena 3\" style=\"background-image: url(&#039;https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-16.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Tribuna Juan de Antonio en ABC\" style=\"background-image: url(&#039;https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-2.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Tribuna Juan de Antonio en La Vanguardia\" style=\"background-image: url(&#039;https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-1.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/blogs.elconfidencial.com\/tecnologia\/tribuna\/2018-09-29\/cabify-uber-taxi-vtc-decreto-ceo-juan-de-antonio_1622681\/\" target=\"_blank\" rel=\"noopener\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Tribuna de Juan de Antonio en El Confidencial\" style=\"background-image: url(&#039;https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-3.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91215d elementor-widget elementor-widget-spacer\" data-id=\"a91215d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e275f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e275f9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-782217e\" data-id=\"782217e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e3d94 elementor-widget elementor-widget-menu-anchor\" data-id=\"63e3d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"conferenciaafme\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891fca2 elementor-widget elementor-widget-text-editor\" data-id=\"891fca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>POSITIONING OF THE COMPANY IN THE MEDIA<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a50ed89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a50ed89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a37d1a5\" data-id=\"a37d1a5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b593a elementor-widget elementor-widget-image\" data-id=\"57b593a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ft.com\/content\/98354f22-46b1-11ea-aeb3-955839e06441\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-724x1024.jpg\" class=\"attachment-large size-large wp-image-22242\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-14.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-25e7fbe\" data-id=\"25e7fbe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba1c94 elementor-widget elementor-widget-image\" data-id=\"5ba1c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-724x1024.jpg\" class=\"attachment-large size-large wp-image-22209\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-5.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8887d85\" data-id=\"8887d85\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c55f38a elementor-widget elementor-widget-image\" data-id=\"c55f38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-724x1024.jpg\" class=\"attachment-large size-large wp-image-22212\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-6.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3ebf600\" data-id=\"3ebf600\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-083619c elementor-widget elementor-widget-image\" data-id=\"083619c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-724x1024.jpg\" class=\"attachment-large size-large wp-image-22215\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-7.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-c882a4b\" data-id=\"c882a4b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-593477c elementor-widget elementor-widget-image\" data-id=\"593477c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-724x1024.jpg\" class=\"attachment-large size-large wp-image-22218\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-8.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b802a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b802a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-cbe7d58\" data-id=\"cbe7d58\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1668aa elementor-widget elementor-widget-image\" data-id=\"d1668aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elperiodico.com\/es\/economia\/20181009\/cabify-advierte-decreto-vtc-frena-inversion-7080140\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-724x1024.jpg\" class=\"attachment-large size-large wp-image-22227\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-10.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-120c001\" data-id=\"120c001\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b7737 elementor-widget elementor-widget-image\" data-id=\"50b7737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lainformacion.com\/mercados-y-bolsas\/cabify-gana-3-millones-hasta-diciembre-y-es-ya-la-primera-firma-rentable-del-sector\/6541255\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-724x1024.jpg\" class=\"attachment-large size-large wp-image-22239\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-13.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-bff5aa3\" data-id=\"bff5aa3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20651ed elementor-widget elementor-widget-image\" data-id=\"20651ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2020\/02\/05\/companias\/1580909224_361045.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-724x1024.jpg\" class=\"attachment-large size-large wp-image-22236\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-12.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-82141a9\" data-id=\"82141a9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dfc3ef elementor-widget elementor-widget-image\" data-id=\"8dfc3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.eleconomista.es\/empresas-finanzas\/noticias\/9369326\/09\/18\/Cabify-defiende-que-su-negocio-pagara-mas-impuestos-que-todo-el-taxi-en-2019.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1-724x1024.png\" class=\"attachment-large size-large wp-image-25244\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1-724x1024.png 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1-212x300.png 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1-768x1086.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1-1086x1536.png 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-8-1.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e8f5182\" data-id=\"e8f5182\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aebf666 elementor-widget elementor-widget-image\" data-id=\"aebf666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-724x1024.jpg\" class=\"attachment-large size-large wp-image-22221\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-9.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4261db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4261db7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcdc0e0\" data-id=\"fcdc0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04ee835 elementor-widget elementor-widget-spacer\" data-id=\"04ee835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ede30c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ede30c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117788f\" data-id=\"117788f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4643257 elementor-widget elementor-widget-text-editor\" data-id=\"4643257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>POSITIONING OF THE VTC SECTOR IN THE MEDIA<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94eb1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94eb1d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-16315d4\" data-id=\"16315d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0668d70 elementor-widget elementor-widget-image\" data-id=\"0668d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elperiodico.com\/es\/economia\/20181009\/cabify-advierte-decreto-vtc-frena-inversion-7080140\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-724x1024.jpg\" class=\"attachment-large size-large wp-image-22206\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-830x1174.jpg 830w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-230x325.jpg 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-350x495.jpg 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4-480x679.jpg 480w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2023\/11\/cabify-4.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-105e3a0\" data-id=\"105e3a0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52eac70 elementor-widget elementor-widget-image\" data-id=\"52eac70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5-724x1024.jpg\" class=\"attachment-large size-large wp-image-25225\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/5.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f6dbddf\" data-id=\"f6dbddf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca6bba elementor-widget elementor-widget-image\" data-id=\"fca6bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4-724x1024.jpg\" class=\"attachment-large size-large wp-image-25228\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/4.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3694412\" data-id=\"3694412\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7334f2 elementor-widget elementor-widget-image\" data-id=\"f7334f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7-724x1024.jpg\" class=\"attachment-large size-large wp-image-25222\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/7.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-52c3766\" data-id=\"52c3766\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffe71ea elementor-widget elementor-widget-image\" data-id=\"ffe71ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elespanol.com\/invertia\/empresas\/20181105\/cabify-plastico-ofrecera-carton-reciclado-tapon-azucar\/350715406_0.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6-724x1024.jpg\" class=\"attachment-large size-large wp-image-25219\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6-724x1024.jpg 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6-212x300.jpg 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6-768x1086.jpg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6-1086x1536.jpg 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/6.jpg 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8865bdd\" data-id=\"8865bdd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e2168 elementor-widget elementor-widget-image\" data-id=\"d7e2168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2018\/10\/10\/companias\/1539152607_611023.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9-724x1024.png\" class=\"attachment-large size-large wp-image-25247\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9-724x1024.png 724w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9-212x300.png 212w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9-768x1086.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9-1086x1536.png 1086w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/11\/Diseno-sin-titulo-9.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb8b44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb8b44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3acf758\" data-id=\"3acf758\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8b2138 elementor-widget elementor-widget-spacer\" data-id=\"e8b2138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business case Cabify Communication and Reputation Transforming communication to lead mobility Cabify is a case study: a Spanish company that competes with large mobility multinationals such as Uber. Juan de Antonio set up the company in a small flat in Madrid&#8217;s Tetu\u00e1n neighbourhood. Its growth strategy in Spain and Latin America has made it one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26018,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26051","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/26051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/comments?post=26051"}],"version-history":[{"count":0,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/26051\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/26018"}],"wp:attachment":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/media?parent=26051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}