{"id":27672,"date":"2025-11-03T09:55:06","date_gmt":"2025-11-03T08:55:06","guid":{"rendered":"https:\/\/www.viewpoint.es\/?page_id=27672"},"modified":"2026-04-09T19:49:10","modified_gmt":"2026-04-09T17:49:10","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.viewpoint.es\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27672\" class=\"elementor elementor-27672\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d771c e-flex e-con-boxed e-con e-parent\" data-id=\"44d771c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-554db3a e-con-full e-flex e-con e-child\" data-id=\"554db3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac4f53 elementor-widget elementor-widget-spacer\" data-id=\"1ac4f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d147a3b elementor-widget elementor-widget-heading\" data-id=\"d147a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hacemos que las cosas pasen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3215d74 elementor-widget elementor-widget-heading\" data-id=\"3215d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">La informaci\u00f3n que necesitas para comunicar con estrategia y resultados\u00a0<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14255b3 e-con-full e-flex e-con e-parent\" data-id=\"14255b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3982c70 elementor-widget elementor-widget-loop-carousel\" data-id=\"3982c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:27674,&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7667f6d e-flex e-con-boxed e-con e-parent\" data-id=\"7667f6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-151b0d2 e-con-full e-flex e-con e-child\" data-id=\"151b0d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bee70a elementor-widget elementor-widget-image\" data-id=\"1bee70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/02\/14809-1024x683.webp\" class=\"attachment-large size-large wp-image-29451\" alt=\"Persona leyendo un peri\u00f3dico en el banco\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/02\/14809-1024x683.webp 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/02\/14809-300x200.webp 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/02\/14809-768x512.webp 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/02\/14809.webp 1500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fe83a7 e-con-full e-flex e-con e-child\" data-id=\"6fe83a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d0f95 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"c7d0f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:27794,&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-27794\">.elementor-27794 .elementor-element.elementor-element-0ee0067{--display:flex;--align-items:stretch;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--gap:15px 15px;--row-gap:15px;--column-gap:15px;--padding-top:0%;--padding-bottom:0%;--padding-left:0%;--padding-right:0%;}.elementor-27794 .elementor-element.elementor-element-b327a31 .elementor-heading-title{font-family:\"Rubik\", Sans-serif;font-size:45px;font-weight:700;text-transform:none;font-style:normal;text-decoration:none;line-height:1.2em;letter-spacing:0px;word-spacing:0em;color:#1C244B;}.elementor-27794 .elementor-element.elementor-element-3530731{font-family:\"Rubik\", 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.elementor-element.elementor-element-3530731 > .elementor-widget-container{padding:0% 0% 0% 0%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"27794\" class=\"elementor elementor-27794 swiper-slide e-loop-item e-loop-item-29418 post-29418 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-corporativa category-destacado\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0ee0067 e-con-full e-flex e-con e-child\" data-id=\"0ee0067\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b327a31 elementor-widget elementor-widget-heading\" data-id=\"b327a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.viewpoint.es\/en\/2026\/02\/12\/mapa-de-medios-que-es-para-que-sirve-y-como-se-hace\/\">Mapa de medios: qu\u00e9 es, para qu\u00e9 sirve y c\u00f3mo se hace<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3530731 elementor-widget elementor-widget-text-editor\" data-id=\"3530731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentificar medios, periodistas y l\u00edderes de opini\u00f3n es el primer paso para construir una estrategia de comunicaci\u00f3n eficaz. El mapa de medios permite entender el ecosistema informativo y planificar mejor las relaciones con la prensa.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0c120 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"cc0c120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.viewpoint.es\/en\/2026\/02\/12\/mapa-de-medios-que-es-para-que-sirve-y-como-se-hace\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c5c2f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"b5c5c2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b0167 e-con-full e-flex e-con e-child\" data-id=\"28b0167\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-573ed99 e-con-full e-flex e-con e-child\" data-id=\"573ed99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-208378b elementor-widget elementor-widget-image\" data-id=\"208378b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110.webp\" class=\"attachment-large size-large wp-image-22763\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110.webp 828w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110-300x200.webp 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110-768x512.webp 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110-230x153.webp 230w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110-350x233.webp 350w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2024\/06\/17180940719110-480x320.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99da41d elementor-widget elementor-widget-image\" data-id=\"99da41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"576\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/06\/alcantara_s01_alzado_day_post_r4_720.jpg\" class=\"attachment-large size-large wp-image-27260\" alt=\"Fachada del futuro edificio de apartamentos en la calle Alc\u00e1ntara 25, en el Barrio Salamanca de Madrid, operado por Aspasios y Marriott.\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/06\/alcantara_s01_alzado_day_post_r4_720.jpg 720w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/06\/alcantara_s01_alzado_day_post_r4_720-300x240.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8057447 e-con-full e-flex e-con e-child\" data-id=\"8057447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af8c096 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"af8c096\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:27781,&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-27781\">.elementor-27781 .elementor-element.elementor-element-17fb395{--display:flex;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"27781\" class=\"elementor elementor-27781 swiper-slide e-loop-item e-loop-item-29418 post-29418 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-corporativa category-destacado\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-17fb395 e-flex e-con-boxed e-con e-parent\" data-id=\"17fb395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4ae3f elementor-widget elementor-widget-image\" data-id=\"0e4ae3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/elementor\/thumbs\/14809-rkeo09t0ukyb239ik8td2ihe3kc586kt5gdxeafeug.webp\" title=\"Mapa de medios: qu\u00e9 es, para qu\u00e9 sirve y c\u00f3mo se hace\" alt=\"Persona leyendo un peri\u00f3dico en el banco\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0010cc5 elementor-widget elementor-widget-image\" data-id=\"0010cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/07\/plano-precio-vivienda.webp\" class=\"attachment-large size-large wp-image-27277\" alt=\"Vista a\u00e9rea de un barrio residencial urbano con alta densidad de edificios.\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/07\/plano-precio-vivienda.webp 1000w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/07\/plano-precio-vivienda-300x200.webp 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2025\/07\/plano-precio-vivienda-768x512.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe4622a e-con-full e-flex e-con e-child\" data-id=\"fe4622a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53a3495 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"53a3495\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:27794,&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"27794\" class=\"elementor elementor-27794 swiper-slide e-loop-item e-loop-item-29418 post-29418 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion-corporativa category-destacado\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-0ee0067 e-con-full e-flex e-con e-child\" data-id=\"0ee0067\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b327a31 elementor-widget elementor-widget-heading\" data-id=\"b327a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.viewpoint.es\/en\/2026\/02\/12\/mapa-de-medios-que-es-para-que-sirve-y-como-se-hace\/\">Mapa de medios: qu\u00e9 es, para qu\u00e9 sirve y c\u00f3mo se hace<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3530731 elementor-widget elementor-widget-text-editor\" data-id=\"3530731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentificar medios, periodistas y l\u00edderes de opini\u00f3n es el primer paso para construir una estrategia de comunicaci\u00f3n eficaz. El mapa de medios permite entender el ecosistema informativo y planificar mejor las relaciones con la prensa.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0c120 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"cc0c120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.viewpoint.es\/en\/2026\/02\/12\/mapa-de-medios-que-es-para-que-sirve-y-como-se-hace\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6898c85 e-con-full e-flex e-con e-parent\" data-id=\"6898c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-98a90f2 e-con-full e-flex e-con e-child\" data-id=\"98a90f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5733a0d elementor-widget elementor-widget-heading\" data-id=\"5733a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e1s art\u00edculos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428fb64 elementor-widget elementor-widget-spacer\" data-id=\"428fb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ab296 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"47ab296\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:24277,&quot;columns&quot;:4,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7845895 e-flex e-con-boxed e-con e-parent\" data-id=\"7845895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d84b1e elementor-widget elementor-widget-spacer\" data-id=\"9d84b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hacemos que las cosas pasen La informaci\u00f3n que necesitas para comunicar con estrategia y resultados\u00a0 M\u00e1s art\u00edculos<\/p>\n","protected":false},"author":7,"featured_media":28551,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27672","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":24,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/27672\/revisions"}],"predecessor-version":[{"id":29696,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/27672\/revisions\/29696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/media\/28551"}],"wp:attachment":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/media?parent=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}