{"id":28827,"date":"2026-03-03T16:31:48","date_gmt":"2026-03-03T15:31:48","guid":{"rendered":"https:\/\/www.viewpoint.es\/?page_id=28827"},"modified":"2026-03-24T13:33:27","modified_gmt":"2026-03-24T12:33:27","slug":"casos-de-exito-mandato-cristina-herrero-airef","status":"publish","type":"page","link":"https:\/\/www.viewpoint.es\/en\/business-cases\/casos-de-exito-mandato-cristina-herrero-airef\/","title":{"rendered":"Casos de \u00e9xito Mandato Cristina Herrero AIReF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28827\" class=\"elementor elementor-28827\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2fdb7 e-flex e-con-boxed e-con e-parent\" data-id=\"ae2fdb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aab2aa elementor-widget elementor-widget-spacer\" data-id=\"6aab2aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0299a0 elementor-widget elementor-widget-heading\" data-id=\"c0299a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business case - Cierre de mandato de Cristina Herrero en la AIReF<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d3c05 elementor-widget elementor-widget-spacer\" data-id=\"80d3c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a5d82 elementor-widget elementor-widget-heading\" data-id=\"01a5d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n Corporativa e Institucional <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9d669 elementor-widget elementor-widget-heading\" data-id=\"bc9d669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rigor Institucional y proyecci\u00f3n estrat\u00e9gica en los medios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787ff94 elementor-widget elementor-widget-spacer\" data-id=\"787ff94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8693a78 e-flex e-con-boxed e-con e-parent\" data-id=\"8693a78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fee78c e-con-full e-flex e-con e-child\" data-id=\"7fee78c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ead95 elementor-widget elementor-widget-image\" data-id=\"54ead95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1-1024x682.jpeg\" class=\"attachment-large size-large wp-image-28830\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1-1024x682.jpeg 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1-300x200.jpeg 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1-768x512.jpeg 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1-1536x1023.jpeg 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-03-at-13.27.59-1.jpeg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a15634 e-con-full e-flex e-con e-child\" data-id=\"8a15634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5405c elementor-widget elementor-widget-text-editor\" data-id=\"3d5405c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tras <b data-path-to-node=\"1\" data-index-in-node=\"5\">seis a\u00f1os<\/b> al frente de la Autoridad Independiente de Responsabilidad Fiscal (<b data-path-to-node=\"1\" data-index-in-node=\"31\">AIReF)<\/b>, su presidenta, <b data-path-to-node=\"1\" data-index-in-node=\"53\">Cristina Herrero<\/b>, afront\u00f3 en marzo de 2026 el <b data-path-to-node=\"1\" data-index-in-node=\"99\">cierre de su mandato<\/b>. El objetivo de la comunicaci\u00f3n no era solo hacer balance, sino compartir su <b data-path-to-node=\"1\" data-index-in-node=\"196\">visi\u00f3n sobre la sostenibilidad de las finanzas p\u00fablicas<\/b>, la <b data-path-to-node=\"1\" data-index-in-node=\"256\">evaluaci\u00f3n del gasto p\u00fablico<\/b> y otros asuntos centrales de la AIReF, como sus principios rectores: la <b data-path-to-node=\"1\" data-index-in-node=\"357\">independencia<\/b>, la <b data-path-to-node=\"1\" data-index-in-node=\"375\">transparencia<\/b> y la <b data-path-to-node=\"1\" data-index-in-node=\"394\">rendici\u00f3n de cuentas<\/b>.<\/p><p>Se trata de una <strong>acci\u00f3n de comunicaci\u00f3n institucional<\/strong> y su estrategia se centr\u00f3 en impulsar el posicionamiento de la Instituci\u00f3n a trav\u00e9s de <strong>medios de comunicaci\u00f3n TIER 1.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8557211 e-flex e-con-boxed e-con e-parent\" data-id=\"8557211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78ba775 e-con-full e-flex e-con e-child\" data-id=\"78ba775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-972aaad elementor-widget elementor-widget-spacer\" data-id=\"972aaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e03df0 e-full_width e-n-menu-layout-horizontal e-n-menu-tablet elementor-widget elementor-widget-n-menu\" data-id=\"6e03df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;menu_items&quot;:[{&quot;item_title&quot;:&quot;El Reto&quot;,&quot;_id&quot;:&quot;4ef831c&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#retomandatoCH&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;_id&quot;:&quot;449f147&quot;,&quot;item_title&quot;:&quot;La Estrategia&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#estrategiamandatoCH&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Nuestra Aportaci\\u00f3n&quot;,&quot;_id&quot;:&quot;cc20440&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#aportacionmandatoCH&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;},{&quot;item_title&quot;:&quot;Los Resultados&quot;,&quot;_id&quot;:&quot;a1f9e24&quot;,&quot;item_link&quot;:{&quot;url&quot;:&quot;#resultadosmandatoCH&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;__dynamic__&quot;:null,&quot;item_dropdown_content&quot;:&quot;no&quot;,&quot;item_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;item_icon_active&quot;:null,&quot;element_id&quot;:&quot;&quot;}],&quot;item_position_horizontal&quot;:&quot;center&quot;,&quot;content_width&quot;:&quot;full_width&quot;,&quot;item_layout&quot;:&quot;horizontal&quot;,&quot;open_on&quot;:&quot;hover&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;,&quot;breakpoint_selector&quot;:&quot;tablet&quot;,&quot;menu_item_title_distance_from_content&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_item_title_distance_from_content_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"e-n-menu\" data-widget-number=\"115\" aria-label=\"Men\u00fa Soluciones\">\n\t\t\t\t\t<button class=\"e-n-menu-toggle\" id=\"menu-toggle-115\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"menubar-115\" aria-label=\"Menu Toggle\">\n\t\t\t<span class=\"e-n-menu-toggle-icon e-open\">\n\t\t\t\t<i class=\"fas fa-chevron-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t<span class=\"e-n-menu-toggle-icon e-close\">\n\t\t\t\t<i class=\"eicon-close\"><\/i>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<div class=\"e-n-menu-wrapper\" id=\"menubar-115\" aria-labelledby=\"menu-toggle-115\">\n\t\t\t\t<ul class=\"e-n-menu-heading\">\n\t\t\t\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1151\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#retomandatoCH\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tEl Reto\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1152\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#estrategiamandatoCH\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tLa Estrategia\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1153\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#aportacionmandatoCH\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tNuestra Aportaci\u00f3n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<li class=\"e-n-menu-item\">\n\t\t\t\t<div id=\"e-n-menu-title-1154\" class=\"e-n-menu-title e-anchor\">\n\t\t\t\t\t<a class=\"e-n-menu-title-container e-focus e-link\" href=\"#resultadosmandatoCH\" aria-current=\"page\">\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-n-menu-title-text\">\n\t\t\t\t\t\t\tLos Resultados\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2f8d9 elementor-widget elementor-widget-spacer\" data-id=\"6c2f8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6b63b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6b63b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3278099\" data-id=\"3278099\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e25e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"29e25e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"retomandatoCH\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e6e12d elementor-widget elementor-widget-spacer\" data-id=\"0e6e12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373faa4 elementor-widget elementor-widget-heading\" data-id=\"373faa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: bolder;font-size: 18px\">EL RETO:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a033350 elementor-widget elementor-widget-text-editor\" data-id=\"a033350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El final del mandato de Cristina Herrero como Presidenta de la AIReF trae consigo el reto de trasladar un balance s\u00f3lido y riguroso de sus seis a\u00f1os al frente de la Instituci\u00f3n, poner en valor las reformas impulsadas y destacar la <strong>contribuci\u00f3n de la AIReF al debate fiscal en Espa\u00f1a<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">El desaf\u00edo es doble. Por un lado, <strong>maximizar el impacto en medios TIER 1<\/strong> y asegurar presencia en cabeceras y espacios con verdadera capacidad de influencia. Por otro, <strong>preservar el perfil institucional de la AIReF<\/strong>, evitando personalismos y reforzando la idea de continuidad, estabilidad y rigor t\u00e9cnico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f42564 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f42564\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0623fde\" data-id=\"0623fde\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597cfe6 elementor-widget elementor-widget-menu-anchor\" data-id=\"597cfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"estrategiamandatoCH\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a4845 elementor-widget elementor-widget-spacer\" data-id=\"a6a4845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4155f elementor-widget elementor-widget-heading\" data-id=\"4c4155f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: bolder;font-size: 18px\">LA ESTRATEGIA:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e613b elementor-widget elementor-widget-text-editor\" data-id=\"99e613b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Desde ViewPoint dise\u00f1amos una <strong>ronda selectiva y altamente cualitativa de entrevistas<\/strong>, priorizando claramente la profundidad sobre el volumen. El planteamiento parte de una premisa sencilla: en un <strong>momento institucional clave, importa m\u00e1s la calidad del impacto que la cantidad de apariciones.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Acciones realizadas:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seis entrevistas<\/b> en prensa econ\u00f3mica y generalista de referencia<span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Una <b>entrevista en radio <\/b>de m\u00e1xima audiencia<span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Una <b>intervenci\u00f3n en televisi\u00f3n <\/b>nacional<span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preparaci\u00f3n de argumentarios <\/b>estrat\u00e9gicos, mensajes clave y Q&amp;A<span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coordinaci\u00f3n editorial<\/b><strong> con cada medio.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Control de narrativa <\/b>y timings<span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p>La estrategia se bas\u00f3 en <strong data-start=\"909\" data-end=\"949\">un sistema de entrevistas embargadas<\/strong>, dise\u00f1ado para concentrar el impacto medi\u00e1tico. Las seis entrevistas en prensa se publicaron simult\u00e1neamente el mismo d\u00eda, generando un fuerte efecto de agenda y posicionando los mensajes clave de forma coordinada en los principales medios econ\u00f3micos y generalistas.<\/p><p>La radio y la televisi\u00f3n se programaron al d\u00eda siguiente, permitiendo prolongar el ciclo informativo y ampliar la difusi\u00f3n de los mensajes hacia audiencias m\u00e1s amplias.<\/p><p data-start=\"201\" data-end=\"528\">Como colof\u00f3n a esta ronda de entrevistas, se articul\u00f3 una <strong data-start=\"259\" data-end=\"288\">pieza institucional final<\/strong> para reforzar y sintetizar los mensajes principales. Cristina Herrero\u00a0public\u00f3 una <strong data-start=\"412\" data-end=\"456\">carta institucional de cierre de mandato<\/strong>, difundida a trav\u00e9s de la web de la instituci\u00f3n y distribuida a medios.<\/p><p data-start=\"530\" data-end=\"852\">Esta carta se acompa\u00f1\u00f3 de un <strong data-start=\"559\" data-end=\"582\">v\u00eddeo institucional<\/strong> y de publicaciones en <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">LinkedIn<\/span><\/span> tanto en el perfil corporativo de la AIReF como en el de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Cristina Herrero<\/span><\/span>, ampliando el alcance de los mensajes clave y reforzando la dimensi\u00f3n p\u00fablica y pedag\u00f3gica del balance de mandato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-079217d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"079217d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54aa177\" data-id=\"54aa177\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2b5cf elementor-widget elementor-widget-menu-anchor\" data-id=\"4a2b5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"aportacionmandatoCH\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e367154 elementor-widget elementor-widget-spacer\" data-id=\"e367154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2e39a elementor-widget elementor-widget-heading\" data-id=\"4a2e39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: bolder;font-size: 18px\">NUESTRA APORTACION:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747d7cf elementor-widget elementor-widget-text-editor\" data-id=\"747d7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El valor a\u00f1adido de ViewPoint reside en la <strong>combinaci\u00f3n de visi\u00f3n estrat\u00e9gica y ejecuci\u00f3n precisa<\/strong>. Definimos un marco de mensajes claro, alineado con los objetivos institucionales, y acompa\u00f1amos en la preparaci\u00f3n de cada intervenci\u00f3n con un enfoque riguroso y realista.<\/span><\/p><p><strong>La interlocuci\u00f3n directa con los medios permite asegurar profundidad en los contenidos y respeto por los matices t\u00e9cnicos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-501aab2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"501aab2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fc7642\" data-id=\"8fc7642\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0399c elementor-widget elementor-widget-menu-anchor\" data-id=\"4c0399c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"resultadosmandatoCH\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4645f87 elementor-widget elementor-widget-spacer\" data-id=\"4645f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4755d3 elementor-widget elementor-widget-heading\" data-id=\"e4755d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight: bolder;font-size: 18px\">LOS RESULTADOS:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63fabc elementor-widget elementor-widget-text-editor\" data-id=\"e63fabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Amplia<b> presencia en los principales medios econ\u00f3micos y generalistas:<\/b> El Mundo, Expansi\u00f3n, ABC, El Pa\u00eds, La Vanguardia, El Confidencial, Cadena COPE y TVE.<\/li><li>Cobertura centrada en\u00a0<strong>contenido t\u00e9cnico\u00a0y balance institucional<\/strong>.<\/li><li><strong>Refuerzo de la imagen p\u00fablica<\/strong>\u00a0de Cristina Herrero como l\u00edder independiente y rigurosa.<\/li><li><strong>Consolidaci\u00f3n del posicionamiento de la AIReF\u00a0<\/strong>como autoridad fiscal de referencia.<\/li><\/ul><p data-start=\"706\" data-end=\"962\">La publicaci\u00f3n simult\u00e1nea de las entrevistas permiti\u00f3 alcanzar una audiencia potencial de<strong data-start=\"769\" data-end=\"836\"> casi 19 millones de usuarios en un solo d\u00eda<\/strong>, seg\u00fan las m\u00e9tricas de Hallon, as\u00ed como un <strong data-start=\"880\" data-end=\"961\">impacto de casi 300.000 euros en t\u00e9rminos de valor publicitario equivalente<\/strong>.<\/p><p data-start=\"964\" data-end=\"1243\">Adem\u00e1s, la concentraci\u00f3n de impactos medi\u00e1ticos el lunes y su prolongaci\u00f3n el martes con la radio y la televisi\u00f3n permiti\u00f3 <strong data-start=\"1087\" data-end=\"1149\">ocupar el debate p\u00fablico durante dos jornadas consecutivas<\/strong>, situando el balance de la presidencia en el centro de la conversaci\u00f3n econ\u00f3mica y medi\u00e1tica.<\/p><p data-start=\"1245\" data-end=\"1602\">La estrategia se reforz\u00f3 con la difusi\u00f3n digital de la <strong data-start=\"1300\" data-end=\"1344\">carta institucional de cierre de mandato<\/strong>, acompa\u00f1ada de v\u00eddeo y publicaciones en <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">LinkedIn<\/span><\/span> <\/strong>desde los perfiles de la AIReF y de la presidenta, que generaron <strong data-start=\"1488\" data-end=\"1542\">altos niveles de alcance, interacci\u00f3n y engagement<\/strong>, ampliando el impacto m\u00e1s all\u00e1 de los medios tradicionales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d49979e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d49979e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-630f87d\" data-id=\"630f87d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e49d81 elementor-widget elementor-widget-counter\" data-id=\"4e49d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">ENTREVISTAS<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"8\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b68368e\" data-id=\"b68368e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd9d02 elementor-widget elementor-widget-counter\" data-id=\"5fd9d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">AUDIENCIA POTENCIAL<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"19\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-94f5244\" data-id=\"94f5244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ffc388 elementor-widget elementor-widget-counter\" data-id=\"7ffc388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">VALOR PUBLICATARIO<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"300\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K\u20ac<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffb900f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffb900f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b561049\" data-id=\"b561049\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d39ac elementor-widget elementor-widget-counter\" data-id=\"55d39ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">IMPRESIONES EN LK<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"9000\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-45b8075\" data-id=\"45b8075\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-370fde8 elementor-widget elementor-widget-counter\" data-id=\"370fde8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">INTERACCIONES EN LK<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"1420\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce6fffb\" data-id=\"ce6fffb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436b5de elementor-widget elementor-widget-counter\" data-id=\"436b5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">COMENTARIOS EN LK<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"56\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ebdeb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ebdeb3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-649f3fe\" data-id=\"649f3fe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9dbd6f elementor-widget elementor-widget-text-editor\" data-id=\"b9dbd6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 8pt;\"><em>Los datos de LinkedIn son la suma de los resultados obtenidos en el perfil de la AIReF y en el de Cristina Herrero.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e275f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e275f9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-782217e\" data-id=\"782217e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1656e4 elementor-widget elementor-widget-spacer\" data-id=\"f1656e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638476b elementor-widget elementor-widget-heading\" data-id=\"638476b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\"><span>PRESENCIA EN LOS MEDIOS DE COMUNICACI\u00d3N<\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e56a4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9e56a4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a08ffea\" data-id=\"a08ffea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61f3ff2 elementor-widget elementor-widget-image\" data-id=\"61f3ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elmundo.es\/economia\/macroeconomia\/2026\/03\/01\/69a19484fc6c83dd248b45c5.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1-1024x862.png\" class=\"attachment-large size-large wp-image-28921\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/4-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-321705d\" data-id=\"321705d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e5524 elementor-widget elementor-widget-image\" data-id=\"66e5524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.expansion.com\/economia\/2026\/03\/02\/69a20376468aeb17058b45ae.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1-1024x862.png\" class=\"attachment-large size-large wp-image-28939\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/3-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc1765b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bc1765b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcae927\" data-id=\"bcae927\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209bfa1 elementor-widget elementor-widget-image\" data-id=\"209bfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abc.es\/economia\/cristina-herrero-20260302040448-nt.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1-1024x862.png\" class=\"attachment-large size-large wp-image-28924\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/5-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-289af62\" data-id=\"289af62\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ef8aa elementor-widget elementor-widget-image\" data-id=\"f9ef8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elpais.com\/economia\/2026-03-02\/cristina-herrero-la-airef-es-molesta-porque-cualquier-supervisor-fiscal-lo-es.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1-1024x862.png\" class=\"attachment-large size-large wp-image-28936\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/2-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af92ce9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af92ce9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66dafcd\" data-id=\"66dafcd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6b326 elementor-widget elementor-widget-image\" data-id=\"2b6b326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.elconfidencial.com\/economia\/2026-03-02\/entrevista-cristina-herrero-presidenta-airef_4311546\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1-1024x862.png\" class=\"attachment-large size-large wp-image-28930\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/7-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50376b0\" data-id=\"50376b0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-715bf4a elementor-widget elementor-widget-image\" data-id=\"715bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abc.es\/economia\/cristina-herrero-20260302040448-nt.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1-1024x862.png\" class=\"attachment-large size-large wp-image-28933\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/1-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397323f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"397323f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00097de\" data-id=\"00097de\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5611f2 elementor-widget elementor-widget-image\" data-id=\"c5611f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cope.es\/programas\/herrera-en-cope\/noticias\/sostenibilidad-pensiones-equivale-sostenibilidad-finanzas-publicas-importa-cuentas-sean-sostenibles-20260302_3317679.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1-1024x862.png\" class=\"attachment-large size-large wp-image-28927\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/6-1.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc653cc\" data-id=\"bc653cc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf2694 elementor-widget elementor-widget-image\" data-id=\"dcf2694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/x.com\/rtvenoticias\/status\/2028873336592175404\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6-1024x862.png\" class=\"attachment-large size-large wp-image-29092\" alt=\"\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6-1024x862.png 1024w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6-300x253.png 300w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6-768x647.png 768w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6-1536x1293.png 1536w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-6.png 2000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3187cfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3187cfe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee74e5b\" data-id=\"ee74e5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6448fe elementor-widget elementor-widget-spacer\" data-id=\"c6448fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba210f elementor-widget elementor-widget-heading\" data-id=\"5ba210f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\"><span>PRESENCIA EN REDES SOCIALES<\/span><\/font><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82d85e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"82d85e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bfc58e0\" data-id=\"bfc58e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-041d157 elementor-widget elementor-widget-image\" data-id=\"041d157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ft.com\/content\/98354f22-46b1-11ea-aeb3-955839e06441\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"847\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-AIReF.png\" class=\"attachment-large size-large wp-image-29164\" alt=\"Post en el LinkedIn de la AIReF\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-AIReF.png 436w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-AIReF-154x300.png 154w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2146823\" data-id=\"2146823\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb5157e elementor-widget elementor-widget-image\" data-id=\"eb5157e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"702\" src=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-Cristina-Herrero.png\" class=\"attachment-large size-large wp-image-29167\" alt=\"Post en el LinkedIn de Cristina Herrero\" srcset=\"https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-Cristina-Herrero.png 270w, https:\/\/www.viewpoint.es\/wp-content\/uploads\/2026\/03\/LinkedIn-Cristina-Herrero-115x300.png 115w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b861a84 e-flex e-con-boxed e-con e-parent\" data-id=\"b861a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business case &#8211; Cierre de mandato de Cristina Herrero en la AIReF Comunicaci\u00f3n Corporativa e Institucional Rigor Institucional y proyecci\u00f3n estrat\u00e9gica en los medios Tras seis a\u00f1os al frente de la Autoridad Independiente de Responsabilidad Fiscal (AIReF), su presidenta, Cristina Herrero, afront\u00f3 en marzo de 2026 el cierre de su mandato. El objetivo de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24986,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28827","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/28827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/comments?post=28827"}],"version-history":[{"count":69,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/28827\/revisions"}],"predecessor-version":[{"id":29770,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/28827\/revisions\/29770"}],"up":[{"embeddable":true,"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/pages\/24986"}],"wp:attachment":[{"href":"https:\/\/www.viewpoint.es\/en\/wp-json\/wp\/v2\/media?parent=28827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}