Informative videos about the AIReF's Spending Review

Partner:

Independent Authority for Fiscal Responsibility (AIReF)

Challenge:

ViewPoint took on the challenge of producing nine informative videos to explain to citizens the content of eight economic reports of a markedly academic nature.

These reports are part of the Spending Review process commissioned by the Government to AIReF and deal with issues that affect all citizens, such as the granting of public subsidies, spending on pharmaceuticals, scholarships and active employment policies.

ViewPoint’s mission focused on explaining in a clear and simple way the content of these reports in short videos to overcome the barriers of the economic and political world and reach the population.

Strategy:

Result:

We got almost 40,000 views through Twitter and Youtube, which allowed us to considerably increase the number of followers of the AIReF social network and visits to its website.