Partner: The Independent Authority for Fiscal Responsibility (AIReF) is a young public institution that began operating in 2014 with the mission of ensuring the sustainability of public finance as a means of ensuring economic growth and the well-being of society. Communication is one of the key elements of AIReF’s strategy, as it […]

Partner: Independent Authority for Fiscal Responsibility (AIReF) Challenge: In 2017, AIReF was mandated by the spanish Government to conduct an in-depth Spending Review in Spain. This project aims to provide information to governments and parliaments to make budget decisions based on objective data and empirical evidence. As part of this process, very […]

Partner: Altamira Challenge: From Viewpoint we have collaborated in the positioning of Altamira as the leader of the servicers industry in Spain. Altamira has gone from being a company linked to Banco Santander to an independent company, with more than 20 clients and a wide range of diversified services. From […]

Partner: The Association of Financial Markets in Europe (AFME) is the voice of all markets and is made up of banks from all over the European Union, including BBVA, Santander, La Caixa and Bankia. The association aspires to be a bridge between market players and European policy-makers, thanks to its […]

Partner: In February 2017, Marcas de Restauración commissioned ViewPoint to carry out a communication project with the aim of raising the public profile and its capacity for influence. Challenge: Development of a new communication strategy that is more proactive and open to the general and economic media. The new policy […]