Our mission is to help our clients communicate more and communicate better

Viewpoint Communication is a strategic communications agency. We give value to our clients through diferential strategics and communications actions.

We believe in the strategic value of communication, because it is so important to succeed in business decisions as we know how to communicate it to the market and establish long-term relationships with stakeholders.

On the basis of our customers’ global and business strategy, we become their partners with a common goal: value creation


Innovation, commitment and transparency

These are the three principles that define Viewpoint Communication. 3 principles that make the difference and are key to fulfill our mission: help the client Communicate More and Communicate Better.


It allows us to come up with fresh ideas based on creativity and experience. Open new contact channels and reinforce the relationship with stakeholders in an alternative way. Make an efficent use of new Information Technologies with measurable outcomes. Being capable of helping the client improve their best practices and reinvent their communication formulas.


It means supporting the client in its business challenges and establishing a relationship with partners based on the mutual provision of value. Following the agreed plan scrupulously with absolute confidentiality. Being available 24 hours a day and providing the best means and talent in every project.


Transparency in every project and every detail. Cost transparency and transparent outcomes. Transparency to avoid potential conflicts of interest. Transparency in third party relationships on behalf of the client and the teams involved in every project. Transparency as it is the basis of trust and success in human and professional relationships.


Viewpoint offers to its clients experience and skills to get an effective and profitable communication

We conceive and implement strategies using our identity signals, innovation, commitment and clearness.


We offer personalized advice and tailor-made solutions to each client. We work as your partner with a common goal, creating value.​


We provide strategic vision and implementation capacity. We propose on a recurring basis the best communication actions.


We walk with our clients in theirs challenges at all times and we put at their disposal all the means and the best talent available


We are backed by a long history of corporate communication full of success stories and satisfied customers


Transparency in third party relationships on behalf of the client and the teams involved in every project.


We constantly monitor actions and maintain continuous contact to assess strategy and results


A team of specialists tailored to each client
Each project incorporates a team of specialists of recognized experience in the world of Communication, Institutional Relations, Brand Management and Corporate Responsibility, among other professional practices.
He has developed his professional life in the different fields of Communication, from Journalism to Corporate Communication and Strategic Consulting.
Nazaret has been part of ViewPoint Communication since 2015 and is currently in charge of the management of the agency, being responsible for the coordination of the company’s main accounts.
Specializing in macroeconomics, tax and economic policy information, Teresa has more than twelve years of experience in government press conferences and economic organizations.

Journalist with a decade of experience and specialized in real estate, infrastructure and transportation. He has developed his career in the ABC newspaper.

Journalist specialised in Digital Communication and New Narratives. She has developed her career in written press, radio and as a contributor to digital media.

Araceli has dedicated a large part of her experience to collaborate with different digital media, where she has developed her writing, analysis and research skills.

Núria has a degree in design and specializes in brand communication. In recent years, she has worked as a Communication and Brand Consultant for companies in the pharmaceutical sector (Grifols and Almirall) and the cosmetics sector (Natura Bissé).

Carlos has more than 10 years of experience in reputation management, media relations and public relations. He is currently a Fellow of the International Institute of Corporate Diplomacy (IIDC).

Ulla Karppinen is a global corporate communications and marketing executive with 30 years experience in banking, telecoms and management education sectors in global companies and institutions like Mannesmann, Nokia, IE Business School and BBVA.

Pedro is a specialized journalist in sustainability and scientific issues. He was Head of the Science Section and environmental reporter at El Mundo newspaper, covering environmental and scientific-technological issues for years. 

Professor of Digital Marketing at ESADE and co-founder of Chosen by the newspaper Expansión as one of the 50 largest experts on digital transformation in Spain.
Blanca García accumulates about 20 years of professional career and management responsibilities in the management of online services companies, Travel Agencies and Customer Service.

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